Brand identity design that says what you can’t say yourself.
A complete visual identity system for founders and businesses, in the Philippines and beyond, who have built something real and need a brand that finally shows it.
This is the work we’re known for: the logo, the typography, the color system, and the rules that hold it all together long after we hand it over.
What’s included
- Brand strategy session & positioning
- Logo suite (primary, secondary, marks)
- Typography system
- Color palette with usage rules
- Brand guidelines document
- Collateral applications (cards, social, decks)
- File package in all working formats
- Handover session with your team
Who this is for
Businesses that have outgrown their first logo. Founders being misjudged before they get a chance to prove themselves. Institutions whose materials look different every time someone new touches them.
A brand identity system fixes the root problem: it gives everyone who touches your brand the same rules, so the brand stops depending on any one person’s judgment.
How we work
Discovery & strategy
We interview you, study your market, and write down what the brand actually needs to say. Nothing gets designed yet.
Direction
We present a strategic creative direction: the reasoning first, then the look that follows from it.
Identity system
Logo, typography, color, and applications. We design, you react, we refine. The rounds are structured so feedback never drags.
Standards & handover
Brand guidelines, full file package, and a working session so your team can use the system with confidence.
See it in practice
Case StudyLuxearia PH: Visual identity & website for a senior property advisorCommon questions
How much does brand identity design cost in the Philippines?
It depends on what the engagement covers. An identity with a handful of applications costs less than one that needs collateral, signage, and a rollout across branches. We scope every project after a first conversation, and if you need less than you think, we’ll say so.
How long does it take?
Most identity systems take 4–8 weeks from kickoff to handover. Timelines depend mostly on feedback speed and scope.
What’s the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the full system around it (typography, color, layout rules, tone) that makes everything you publish recognizably yours. If you only replace the logo, everything else still looks inconsistent.
Do you work with international clients?
Yes. We’re a fully remote studio based in the Philippines, and we work with clients worldwide. All sessions run over video call.
We already have a logo we like. Can you build the identity around it?
Yes, if the logo can carry the system. We start by assessing whether it holds up technically (scalability, formats, distinctiveness). If it does, we build the typography, color, and guidelines around it. If it doesn’t, we’ll show you exactly why before recommending a redesign.
What do we need to prepare before the project starts?
Very little. That’s what discovery is for. It helps to have your business goals and any existing materials at hand, but the strategy session is built to surface the rest.
What happens after handover? Can our team apply the identity themselves?
That’s the point of the guidelines document: it gives your team (or any future designer or printer) the rules to apply the brand consistently without us. We also do a handover session, and we stay available for rollout support when you need it.